Year
2024
Category
Re-Branding
,
Design Direction
Scope
Brand Strategy
Logo Redesign
Visual Identity Development
Website UI/UX Design
Website Development (Responsive)
Copywriting Support
Brand Guidelines for Digital & Print
About
AK Global Dent is a premium dental clinic based in Gurgaon, offering world-class services across cosmetic dentistry, implants, and oral care. Despite their clinical excellence, the brand’s digital and visual presence lacked the sophistication expected from a high-end healthcare brand. We partnered with AK Global Dent to redefine their identity—building a premium, trust-driven brand language and creating a seamless, modern website experience that reflects their exceptional care and expertise.
Problem Statements
The brand seemed less premium and inconsistent, failing to match the excellent clinic experience.
The existing logo was generic and did not reflect the expertise and trustworthiness expected in healthcare.
No cohesive visual language with consistent color palette and typography.
The digital presence lacked sophistication and did not convey the high-end services offered.
Solutions
