Year
2023
Category
Brand Identity
,
Web design
Scope
Brand Strategy
Logo & Visual Identity Creation
Website UI/UX Design
Website Development (Responsive)
Copy Structuring Support
Visual System for Reports, Insights & Data Presentations
About
DataLabs by Inc42 is a next-generation platform delivering data-driven intelligence on India’s tech and startup economy. Conceived as a new initiative, it required a brand identity and digital experience that felt authoritative, clean, and future-forward. We were tasked with building everything from scratch — creating a minimal, confident brand system and a highly structured, editorial-style website to showcase reports, insights, and deep-dive analyses.
Problem Statements
No existing brand identity, visual system, or digital presence
Needed to establish immediate trust and credibility within the tech and investment community
Complex, data-heavy content needed to be presented clearly and engagingly
Solutions
