The Institute of Marketing and Management (IMM) had a strong legacy but was beginning to lose its relevance in a fast-evolving education landscape. To mark their 50th anniversary, they wanted to reimagine their identity—something that felt modern, trustworthy, and future-ready while still honoring their rich history.

We led a complete rebranding exercise inspired by the founder’s signature maroon turban, a consistent symbol associated with his legacy. The new visual identity captured keywords like Progress, Leadership, Support, Confidence, and Unity—brought to life through a powerful, structured monogram and a refreshed website. Each color in the new palette had meaning, with accent sub-brands crafted for global partnerships in France and South Africa.

The relaunch positioned IMM as a contemporary institution rooted in legacy but driven by ambition.